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Clay Pots
Writer's pictureLakay Simon

Why I doubt candidates who uses slogan... "Para sa Pagbabago"


The 2019 Mid-Term Elections is just around the corner. In the next few months, campaign materials will flood every corner of the streets - banners, poster, tarpaulins, etcetera, etc., etc.,


Oh, don't forget the social media -Facebook, Twitter, LinkedIn, etcetera, etc., etc. Ah yes, the social media is already flooded with election brouhaha.


Then, most probably, campaign slogans like, "Para sa Pagbabago", "Abangan ang Pagbabago" or "For a Change" will be or are being sold like hotcakes.


Slogans featuring "Para sa Pagbabago" or something to that effect, are hitched-ride on the campaign slogan of the presently sitting president - Change is Coming - which, I hope not, seems to be leaning towards"Change Scamming".




So, why I doubt candidates carrying slogan "For a Change" ?


First. candidates carrying the said slogan do not really posses issues and advocacy to offer to the voting population. It is a convenient, ready to serve slogan, but, contains a hollow, highly abused message. Change is a vague, motherhood statement that is not founded in solid ground. It is an empty promises - as it promises nothing concrete.


This slogan belongs to traditional political candidates, the trapos, regardless of whether they are first timers or repeaters.


Second. It is a "populist" political campaign propaganda, offered by candidates as a "catch all" political strategy. The trouble with populist candidates is that they seem to have all the answers (incredibly, most of them are plausible) to the problems besetting communities and would offer majestic solutions only to back down to their promises when elected.


Third. The thing is, "what is to change or what is to be changed?" The word ""change" could be positive or negative - could mean "progression" or "regression". For candidates who possess no concrete political agenda, the "Para sa Pagbabago" could only mean "change in leadership." To these politicians, it is simply an opportunity to take the helm of leadership. That 's the logic of their slogan. Well, the outcome could be worse.


The Baaoenos had seen and experienced this kind of "change" in leadership when, not long ago, a municipal chief executive, who had long been residing in far away South, was surprisingly elected as mayor - presumably, for a change. It turned out that his three-year term is a big "mess". No offense intended, but that's how most of the Baaoenos felt.


Is there really a need to change leadership now that Baao is gradually inching its way into the country's economic map; when the municipality is within the scope of economic managers and business investors.


We need continuity toward prosperity, not celebrity for popularity!!!


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